Effective Date: June 2025

Luxebrandboutique.co.uk and www.luxebrandboutique.com is a business-to-business (B2B), trade-only wholesale website owned and operated by Wild & Funk Limited ("we", "us" or "our") serving customers across the United Kingdom and Europe. We are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal data, and your rights under the UK General Data Protection Regulation (UK GDPR), EU GDPR (as applicable), and other relevant data protection laws.

1. Data Controller

Wild & Funk Limited is the data controller for personal data collected through our websites:

We are registered in England and Wales under Company Number 6925365 and have our registered office at:

Unit 16F Spey House, Mandale Business Park, Durham City, DH1 1TH, United Kingdom

2. Legal Basis for Processing

We process your personal data under the following legal bases:

Contractual necessity – to provide the goods or services you have requested.
Legal obligation – to comply with laws and regulations (e.g. VAT/tax reporting).
Legitimate interests – to operate and improve our business in ways that do not override your rights (e.g. fraud prevention, direct B2B marketing).
Consent – where legally required, such as for sending email marketing communications.

3. Information We Collect

We collect and process the following types of personal data:

Contact and business details: Name, email, phone number, postal address, company registration, VAT number.
Account data: Login credentials, user ID, preferences, previous orders.
Communications: Records of correspondence (e.g., emails, phone calls).
Transaction data: Orders placed, payments, delivery details.
Survey responses: If you participate in our optional surveys.
Technical data: IP address, browser type, device ID, operating system, clickstream data, and site usage analytics.

4. How We Use Your Information

We use your information to:

Fulfil our contractual and legal obligations.
Provide and manage your access to our services.
Process orders, payments, and deliveries.
Contact you with information relevant to your account or orders.
Send relevant B2B marketing communications (where legally permitted).
Improve the functionality and usability of our website.

You may opt out of marketing communications at any time by using the unsubscribe link or updating your account preferences.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies (e.g. tags, scripts, analytics tools) for:

Enhancing website functionality and performance.
Storing preferences and speeding up navigation.
Analysing usage trends and user behaviour.

We use a cookie consent tool to obtain user consent for non-essential cookies. You can update your preferences at any time via the tool or in your browser settings. For full details, see our [Cookie Policy].

6. Disclosure of Your Data

We may share your data with trusted third parties in the following cases:

Service providers: Shipping partners, payment processors, IT providers.
Legal or regulatory authorities: When required by law.
Business transfers: If we sell or merge our business.
Fraud prevention and credit risk mitigation: With appropriate agencies.

We do not sell your data to third parties.

7. International Data Transfers

Some of your data may be transferred to or processed outside the UK or European Economic Area (EEA). Where this occurs, we ensure it is protected by:

Standard Contractual Clauses (SCCs) approved by the UK or EU.
Other appropriate safeguards, as applicable under data protection laws.

Details of these safeguards can be provided upon request.

8. Your Rights

Under the UK and EU GDPR, you have the following rights:

Access – Request a copy of the personal data we hold about you.
Rectification – Correct any inaccurate or incomplete data.
Erasure – Ask us to delete your data in certain circumstances.
Restriction – Ask us to limit how we use your data.
Data portability – Receive your data in a structured, commonly used format.
Objection – Object to processing based on legitimate interest or direct marketing.
Withdraw consent – Where we rely on your consent, you can withdraw it at any time.

To exercise any of these rights, contact us via our contact page or email [Insert Email].

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local EU data protection authority.

9. Data Retention

We retain your data only as long as necessary:

To manage your account and fulfil our services.
To comply with legal obligations (e.g. financial reporting: up to 6 years).
To resolve disputes and enforce agreements.

10. How We Protect Your Data

We take appropriate technical and organisational measures to protect your data, including:

SSL encryption for all site communications.
Secure servers and restricted access.
Regular security updates and monitoring.

Please keep your account password secure and do not share it with others.

11. EU GDPR Representation

In accordance with the Northern Ireland Protocol, our entity based in Northern Ireland serves as our EU GDPR representative.

EU Representative:
TRS&Co (N.I) Limited
Unit 658 Moat House, 54 Bloomfield Avenue, Belfast, Northern Ireland, BT5 5AD

This entity is authorised to act on our behalf regarding EU data protection matters.

12. Links to Other Sites

Our website may contain links to third-party websites and social media platforms. We are not responsible for their content or privacy practices. Please review their privacy policies before submitting personal data.

13. Social Media Features

Our Site may include features like Instagram, Facebook, or Pinterest integrations. These features may collect your IP address and set cookies. Your interactions with these features are governed by the privacy policy of the platform providing them.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Material changes will be communicated via email or a prominent notice on Our Site. We encourage you to review this page regularly.

15. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, contact us via:

Postal Address:
Wild & Funk Limited
Unit 16F Spey House
Mandale Business Park
Durham City
DH1 1TH
United Kingdom

Cookie Policy

Effective Date: June 2025

Applies to: www.luxebrandboutique.com and www.luxebrandboutique.co.uk

Operated by Wild & Funk Limited

This Cookie Policy explains how Wild & Funk Limited t/a Luxebrandboutique ("we", "our", or "us") uses cookies and similar tracking technologies when you visit our websites ("Our Site"). It forms part of our Privacy Policy.

By using Our Site, you consent to our use of cookies as described in this policy unless you choose to disable them via our Cookie Settings or your browser.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, mobile) when you visit a website. They are widely used to make websites work more efficiently, enhance user experience, and provide information to the site owners.

There are different types of cookies:

Session cookies – temporary cookies that expire when you close your browser.
Persistent cookies – remain on your device for a set period or until you delete them.
First-party cookies – set by the website you are visiting.
Third-party cookies – set by a domain other than the one you are visiting.

2. Cookies We Use

We use the following categories of cookies:

a. Strictly Necessary Cookies

These cookies are essential for the operation of Our Site. They enable core functionality such as page navigation, secure login, and order processing.

Examples:

Account login authentication
Basket and checkout functionality
Session management

You cannot disable these cookies via our cookie banner, as they are required for the website to function.

b. Performance and Analytics Cookies

These cookies allow us to understand how visitors interact with Our Site. They help us measure and improve site performance by collecting anonymised data on usage patterns.

Examples:

Google Analytics
Clickstream analysis

We use these only with your consent.

c. Functionality Cookies

These enhance the functionality and personalisation of Our Site, such as remembering your login details or preferences.

Examples:

Saved order preferences
Remembering user settings

You may disable these in your browser settings, but some features may not function properly.

d. Targeting and Advertising Cookies

These cookies are used to deliver relevant B2B promotional content to you and measure the effectiveness of marketing campaigns. They may be set through Our Site by us or third-party partners.

Examples:

Facebook Pixel
Google Ads tracking
Retargeting platforms

These cookies are used only with your explicit consent.

3. Third-Party Cookies

We may allow trusted third-party services (e.g., analytics and advertising partners) to place cookies on your device. These third parties are responsible for their own privacy and cookie practices.

For example:

Google Analytics – https://policies.google.com/privacy
Meta (Facebook) Pixel – https://www.facebook.com/policies/cookies/

4. Managing Cookies

You can manage your cookie preferences in the following ways:

Via Our Site

When you first visit Our Site, a cookie banner will ask for your consent to non-essential cookies. You can update your preferences at any time via the “Cookie Settings” link in the footer of our website.

Via Your Browser

Most web browsers allow you to control cookie settings. You can:

View cookies stored on your device
Delete cookies
Block cookies from certain websites
Set preferences for all sites

Useful links:

Please note: Disabling certain cookies may affect the functionality and user experience of Our Site.

5. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in legal requirements or our data processing practices. When we make material changes, we will notify you via a notice on Our Site or through other appropriate channels.

6. Contact Us

If you have any questions about this Cookie Policy or how we use cookies on Our Site, please contact us via our [Contact Page] or by writing to:

Wild & Funk Limited
Unit 16F Spey House
Mandale Business Park
Durham City
DH1 1TH
United Kingdom